{"id":41,"date":"2011-04-02T18:59:00","date_gmt":"2011-04-02T18:59:00","guid":{"rendered":"http:\/\/gbmultimedia.co.uk\/blog\/2011\/04\/i-love-me-yu.html"},"modified":"2011-10-27T22:20:02","modified_gmt":"2011-10-27T22:20:02","slug":"i-love-me-yu","status":"publish","type":"post","link":"http:\/\/gbmultimedia.co.uk\/blog\/i-love-me-yu\/","title":{"rendered":"I Love Me & Yu"},"content":{"rendered":"

I did a shoot recently for the clothing brand ‘Me & Yu’. These guys are awesomely talented people who currently occupy most of the top floor of Afflecks in Manchester, as well as a small corner of the internet.<\/p>\n\n\n\n\n
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<\/a>I love studio and fashion photography as its such a contrast to what I normally do. Music events are all about capturing the spontanaeity and energy of the event, and adapting to whatever light\/space conditions are thrown at you. Fashion photography is about letting your mind run away with ideas- you can come up with nearly any concept imaginable and then, through careful control of lights, props and models, turn it into an image.<\/span><\/p>\n

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When I was planning the Me & Yu shoot, as well as the ‘regular’ shots you would see on most clothing websites, I wanted to do something different, something which reflected the artistry and consideration that goes into everything Me & Yu create. I came up with a short storyboard of a boy and a girl, creating the world around them by simply drawing it out of nothingness- I wanted them to create themselves, construct a man made scene, become tired and bored of this and start again, creating a green and flowering utopia. From the final story, its possible to draw all kinds of connotations- from a biblical ‘genesis’ story, to one reflecting societies move towards a greener and more harmonious relationship with our planet- but in reality I just thought it would look really cool, and be fun to edit the final images.<\/span> <\/span>

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So here’s what we ended up with…. im pretty happy with it and they were too! More collabs in the future I hope!<\/span><\/p>\n

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I did a shoot recently for the clothing brand ‘Me & Yu’. These guys are awesomely talented people who currently occupy most of the top floor of Afflecks in Manchester, as well as a small corner of the internet. (http:\/\/www.meandyu.com\/) I love studio and fashion photography as its such a contrast to what I normally […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,1],"tags":[],"_links":{"self":[{"href":"http:\/\/gbmultimedia.co.uk\/blog\/wp-json\/wp\/v2\/posts\/41"}],"collection":[{"href":"http:\/\/gbmultimedia.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gbmultimedia.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gbmultimedia.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gbmultimedia.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=41"}],"version-history":[{"count":1,"href":"http:\/\/gbmultimedia.co.uk\/blog\/wp-json\/wp\/v2\/posts\/41\/revisions"}],"predecessor-version":[{"id":454,"href":"http:\/\/gbmultimedia.co.uk\/blog\/wp-json\/wp\/v2\/posts\/41\/revisions\/454"}],"wp:attachment":[{"href":"http:\/\/gbmultimedia.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=41"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gbmultimedia.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=41"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gbmultimedia.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}